Recently I read Steve Jobs, biography by Walter Isaacson. Biography becomes interesting depending upon whom you are reading - whose biography it is and the author! But what if it is Steve Jobs's written by Sir Isaacson, the combination is terrific - made for each other!
It was early in the summer of 2004, that Steve Jobs approached Walter Isaacson asking him to write a biography on himself. At that time Steve Jobs was 49 years old, though his cancer was detected in October 2003, as his character goes - had not accepted it and had long way to retirement and he, as he is known to be, approached Walter Isaacson, who had just published Benjamin Franklin's and Albert Einstein's biographies, to write a biobraphy on himself! So to say, it was Steve Jobs's idea and as his other products - this turned out to be the best biography of 2011!
With snow white cover and super clear picture of Steve Jobs's on it, it is as if he himself has designed it! Yeah, Steve had chosen the photographs to be published in the book, but it was designed by Walter Isaacson's, who, after writing the biography, exactly knew how Steve Jobs would have liked the book to be. But Steve Jobs knew that he would not embrace truth (as he was known for his reality distortion field), he himself refrained from reading Steve Jobs!
Steve Jobs always wanted to leave an impression on this world and he did only what he believed in! Unlike Bill Gates, he was a strong believer in end-to-end user experience and so hard-wired hardware and software; believed in closed systems, rather than being open to change. With this philosophy he had to compete with IBM and Microsoft early on (Windows against his Macintosh) and later on against Google (Android against his iPhone)! His journey from Apple I, through Pixar, to iPad, his reality distortion field, his practiced unforgiving stare, his characteristic to look at the everything in binary - true or false - a piece of shit or the best of the world, is something that keeps you riveted all through!
